One Integrated powerhouse of travel expertise
Covered Globally
Clients Served
Global Travelers
Our Journey
Every Fold Tells the Story of Our Flight.
From a small ticketing agency, Smailing was named for our founder’s mission: providing service so exceptional that every guest leaves with a smile.
Strategically launching Inbound and MICE in Bali, Smailing evolved from a ticketing agent into a trusted Destination Management Company (DMC).
Located in prestigious Central Jakarta, the headquarters now serves as the long-term home for travel experts to drive the future of the industry.
Partnering with Amex GBT, Smailing became Indonesia’s top TMC, serving local and global firms with world-class travel management standards.
Smailing Tour Bali became Smailing DMC, adding a one-stop hub in Sanur and planning expansion into new destinations like Labuan Bajo.
Smailing Platinum joined Virtuoso, granting high-end clients exclusive access to thousands of luxury hotels and premium global destinations.
To mark 50 years, Smailing streamlined into a unified Group, reinforcing its leadership as a diversified global corporate travel powerhouse.
50 Years of Excellence:
Your Local Experts for World-Class Travel
Smailing Group is the nation’s premier travel ecosystem, serving as the definitive bridge between Indonesian heritage and the global tourism economy.
We are more than a service provider; we are a strategic platform built on five decades of institutional knowledge, world-class compliance, and a relentless commitment to “High Tech, High Touch” synergy.
By uniting global standards with local intuition, Smailing Group designs the infrastructure for meaningful human connection.
Maximizing efficiency through integrated business units to deliver seamless travel results.
Connecting Indonesia to the world through elite networks and strategic alliances.
Simplifying complex travel through seamless, modern solutions.
Leveraging deep regional knowledge to provide authentic and culturally rich experiences.
Maintaining world-class reliability and standards for multinational and various clients.
The Architects of Excellence.
Our senior leadership brings together decades of strategic vision and industry mastery.
These are the executive minds driving our global standards, fostering institutional synergy, and steering the company toward a future of innovation.
Rudy Akili is a visionary entrepreneur who transformed the Indonesian travel landscape as the founder of Smailing Tour. Under his leadership, the brand became a global benchmark for premium tourism, built on elite partnerships and international excellence.
In 1997, after decades of defining the industry, he transitioned from daily operations to a strategic role. Today, he focuses on private ventures, high-level investments, and selective advisory work. His legacy remains a cornerstone of the group’s heritage, reflecting a journey from operational mastery to broader entrepreneurial pursuits and lifestyle leadership.
Anthony is the President & CEO of Smailing Group, Indonesia’s largest travel management company. Starting his career in Hawaii as a tour guide, he later returned to lead Smailing’s strategic planning and global operations.
An award-winning leader, he was named SWA Magazine’s “Best CEO.” Under his tenure, Smailing has been consistently recognized as Indonesia’s most admired travel company, known for its world-class excellence and innovation.
Bernard Akili is a dynamic commercial leader who drives revenue growth through integrated marketing, business development, and high-level supplier partnerships across retail and wholesale sectors.
Also serving as Managing Director of MCI Indonesia, he delivers high-impact MICE solutions. With an MBA in Finance and a background in operations, Bernard blends data-driven strategy with deep travel expertise to scale market presence.
Jason Lim is a seasoned executive with over 30 years of global experience, currently serving as Smailing Group COO. He oversees a diversified travel ecosystem, including corporate travel and luxury services, with a focus on strategic execution.
50+ Years of Experience
A long-standing presence in Indonesia’s travel industry
IATA Accredited Agent
Serving corporations, institutions, and travelers worldwide.
Virtuoso Member
Collaborating with trusted travel partners across the globe.
A legacy of trust.
For over five decades, Smailing Group has built strong relationships with travelers, partners, and organizations.
Validated by the industry, trusted by the world. Our numerous awards reflect decades of redefining what an extraordinary travel experience looks like.
Social Media Award
Tour & Travel Agent Category
Digital Marketing Award
Tour & Travel Category
Top Agent
Citilink, Singapore Airlines, Garuda Indonesia, Cathay Pacific, Qatar, Etihad, Japan Airlines, ANA
Indonesia Leading Destination Management Company
Bali Travel & Tourism Awards
Corporate Image Awards
Tour & Travel Category, Tempo Media Group
Indonesia Leading Corporate Travel Agency
Indonesia Travel & Tourism Awards
Best Supporter
HotelBeds Groups