Satu pusat kekuatan terpadu dalam bidang keahlian perjalanan.
Mencakup Global
Pelancong Global
Perjalanan Kami
Setiap Lipatan Menceritakan Kisah Penerbangan Kita.
Berawal dari sebuah agen penjualan tiket kecil, Smailing dinamai berdasarkan misi pendiri kami: memberikan layanan yang luar biasa sehingga setiap tamu pergi dengan senyuman.
Dengan meluncurkan layanan Inbound dan MICE secara strategis di Bali, Smailing berevolusi dari agen tiket menjadi Perusahaan Manajemen Destinasi (DMC) yang terpercaya.
Berlokasi di pusat kota Jakarta yang bergengsi, kantor pusat ini kini menjadi rumah jangka panjang bagi para ahli pariwisata untuk mendorong masa depan industri ini.
Dengan bermitra bersama Amex GBT, Smailing menjadi TMC (Travel Management Company) terkemuka di Indonesia, melayani perusahaan lokal dan global dengan standar manajemen perjalanan kelas dunia.
Smailing Tour Bali berubah menjadi Smailing DMC, menambahkan pusat layanan terpadu di Sanur dan merencanakan ekspansi ke destinasi baru seperti Labuan Bajo.
Smailing Platinum bergabung dengan Virtuoso, memberikan akses eksklusif kepada klien kelas atas ke ribuan hotel mewah dan destinasi premium global.
Untuk menandai 50 tahun berdirinya, Smailing melakukan perampingan menjadi sebuah Grup terpadu, memperkuat kepemimpinannya sebagai perusahaan perjalanan korporat global yang terdiversifikasi.
50 Years of Excellence:
Indonesia’s Complete Global Travel Solution
As Indonesia’s leading travel group, Smailing Group seamlessly bridges corporate travel management and high-end luxury journeys.
Backed by 50 years of heritage and an extensive global network, our integrated ecosystem delivers total coverage: optimizing corporate policies, executing large-scale MICE events, and crafting bespoke VIP experiences.
We combine direct carrier access with privileged global status to ensure complete efficiency, exceptional value, and world-class service.
Memaksimalkan efisiensi melalui unit bisnis terintegrasi untuk memberikan hasil perjalanan yang lancar.
Menghubungkan Indonesia dengan dunia melalui jaringan elit dan aliansi strategis.
Menyederhanakan perjalanan yang kompleks melalui solusi modern yang lancar.
Memanfaatkan pengetahuan mendalam tentang wilayah setempat untuk memberikan pengalaman otentik dan kaya akan budaya.
Mempertahankan keandalan dan standar kelas dunia untuk klien multinasional dan beragam.
Arsitek Pengalaman Perjalanan Terbaik
Kepemimpinan senior kami menggabungkan visi strategis dan penguasaan industri selama beberapa dekade.
Mereka adalah para pemimpin eksekutif yang mendorong standar global kami, membina sinergi kelembagaan, dan mengarahkan perusahaan menuju masa depan yang inovatif.
Rudy Akili adalah seorang pengusaha visioner yang mentransformasi lanskap pariwisata Indonesia sebagai pendiri Smailing Tour. Di bawah kepemimpinannya, merek ini menjadi tolok ukur global untuk pariwisata premium, yang dibangun di atas kemitraan elit dan keunggulan internasional.
In 1997, after decades of defining the industry, he transitioned from daily operations to a strategic role. Today, he focuses on private ventures, high-level investments, and selective advisory work. His legacy remains a cornerstone of the group’s heritage, reflecting a journey from operational mastery to broader entrepreneurial pursuits and lifestyle leadership.
Anthony adalah Presiden & CEO Smailing Group, perusahaan manajemen perjalanan terbesar di Indonesia. Memulai karirnya di Hawaii sebagai pemandu wisata, ia kemudian kembali untuk memimpin perencanaan strategis dan operasional global Smailing.
Sebagai pemimpin yang meraih berbagai penghargaan, ia dinobatkan sebagai "CEO Terbaik" oleh Majalah SWA. Di bawah kepemimpinannya, Smailing secara konsisten diakui sebagai perusahaan perjalanan paling dikagumi di Indonesia, yang dikenal karena keunggulan dan inovasinya yang berkelas dunia.
Bernard Akili adalah pemimpin komersial yang dinamis yang mendorong pertumbuhan pendapatan melalui pemasaran terintegrasi, pengembangan bisnis, dan kemitraan pemasok tingkat tinggi di sektor ritel dan grosir.
Sebagai Managing Director MCI Indonesia, ia juga menghadirkan solusi MICE yang berdampak tinggi. Dengan gelar MBA di bidang Keuangan dan latar belakang di bidang operasional, Bernard memadukan strategi berbasis data dengan keahlian mendalam di bidang pariwisata untuk meningkatkan kehadiran di pasar.
Jason Lim adalah seorang eksekutif berpengalaman dengan lebih dari 30 tahun pengalaman global, saat ini menjabat sebagai COO Smailing Group. Ia mengawasi ekosistem perjalanan yang beragam, termasuk perjalanan korporat dan layanan mewah, dengan fokus pada eksekusi strategis.
Maria Melisa serves as Chief of Staff to the CEO, leveraging over 17 years of experience in corporate strategy, financial leadership, and organizational governance.
With a foundation at PwC and prior executive tenure as CFO and VP of Corporate Development, she works closely with the CEO and Board to execute strategic priorities, lead corporate restructuring, and drive sustainable long-term performance across the Group.
Davy Batubara serves as Chief Executive Officer of Smailing TMC, leveraging over 30 years of executive experience across the travel and hospitality industry.
Formerly President Director of American Express Travel Indonesia, Davy is known for transforming business performance, building global partnerships, and driving world-class travel solutions. His leadership centers on innovation and excellence, solidifying Smailing as a regional industry leader.
Wiwi Dauhan serves as Co-CEO of Smailing Global Business Travel, backed by over 28 years of corporate travel experience.
She excels in operational leadership, service delivery, and financial management, ensuring business travel solutions strictly adhere to global standards and SLAs. Wiwi’s commitment to excellence and reliability consistently delivers elevated value and high-performance solutions for corporate clients.
Gracia Ade serves as Chief Operating Officer of Smailing Amex GBT, bringing over four decades of travel industry expertise. Beginning her career in 1983 across airlines and agencies, she joined American Express in 1995 and Smailing in 2009.
Gracia leads operations, supplier relations, and team performance, ensuring high quality, regulatory compliance, and tailored travel solutions for global corporate clients.
Farida Silvana Maria serves as Director of Operations for the Inbound Division at Smailing Group. Bringing over 35 years of destination management expertise, she possesses deep knowledge of Indonesia’s travel landscape and operational requirements.
Farida oversees end-to-end inbound operations, maintaining exceptional service standards, driving team leadership, and delivering high-quality experiences for global travelers.
Sri Hartati Santoso serves as Director of Sales & Marketing for the Inbound Division at Smailing Group. Leveraging 15+ years of cross-industry leadership in hospitality, MICE, and destination marketing, she shapes commercial strategy and partnership development.
Her leadership focuses on cultivating high-value international relationships, optimizing sales channels, and driving sustained growth across inbound travel sectors.
Vika Sidarta is Director of Finance & HRGA for the Inbound Division at Smailing Group. Leveraging 17+ years of experience in finance and banking, built on early years at PwC, she excels at process setup and strategic planning.
Vika oversees integrated finance and HRGA operations, aligning operational execution with financial discipline to strengthen organizational effectiveness and long-term business performance.
Lany serves as Vice President of MICE at Smailing Group, bringing over two decades of expertise in MICE travel and large-scale group operations. Having successfully managed delegations of over 12,000 travelers, she consistently drives MICE performance to exceed corporate targets.
Guided by discipline and strong work ethic, Lany is dedicated to delivering service excellence, operational precision, and seamless travel experiences.
Fransiska Felly leads Smailing Platinum, the luxury travel division of Smailing Group. With over two decades of experience, she excels in managing high-value portfolios, developing premium products, and partnering with global hospitality icons such as Hyatt, Marriott, and Four Seasons.
Her leadership combines operational excellence with a commitment to delivering bespoke, world-class service that drives market growth.
Amita Yapy serves as VP of Finance, Accounting, & Tax, leveraging 18+ years of experience in accounting, regulatory compliance, and financial transformation.
Backed by a strong background at firms like PwC, she manages large-scale operations for groups with multi-trillion IDR annual revenues. Amita blends financial rigor with process optimization to deliver actionable insights and foster robust corporate governance.
Fransisca Raharjo serves as VP of Finance, Accounting, & Tax, bringing extensive experience across corporate accounting, commercial strategy, and regulatory compliance.
Having built her core career at PwC before stepping into high-scale corporate leadership, Fransisca excels at managing complex business structures, driving cost efficiencies, and optimizing cash flow to support sustainable long-term growth.
Lucy Permana is Vice President of HRGA & Legal at Smailing Tour, a results-driven HRGA and Legal professional with over 13 years of experience leading HR strategy and operations across banking, fintech, manufacturing, real estate, and travel.
Proven track record in managing up to 800 employees, driving strategic human capital planning, ensuring corporate compliance, and fostering strong industrial relations.
Steven Prasetya serves as VP of Marketing at Smailing Group. Backed by over a decade of leadership across tech and travel, his expertise spans brand transformation, integrated communications, and commercial growth strategies.
Blending strong marketing acumen with business development insight, Steven builds high-performing teams and data-backed campaigns that elevate market positioning, optimize lead generation, and drive long-term impact.
Susan Tjahjadi is Director of PT Surprise Indonesia, leading travel distribution and business development since 2016.
She has successfully driven expansion across key Indonesian cities by scaling franchise networks and sub-agent channels. Known for her relationship-driven approach, Susan focuses on partner empowerment, operational excellence, and comprehensive air and non-air travel solutions.
Pandu Apriyanto serves as President Director at Abhinaya Tour & Travel. Backed by over two decades of leadership across travel, MICE, insurance, and financial services, his expertise spans Umrah & Hajj travel, business development, and commercial strategy.
Blending strong industry experience with business development insight, Pandu builds strategic partnerships and drives growth initiatives that strengthen market positioning, enhance customer experience, and deliver meaningful journeys for pilgrims.
Five Decades. Endless Destinations.
Five decades of trusted global partnerships and priority access.
Globally Verified
Institutional integrity for enterprise global travel.
Beyond First Class
Bespoke itineraries backed by global luxury networks.
Warisan kepercayaan.
Selama lebih dari lima dekade, Smailing Group telah membangun hubungan yang kuat dengan para pelancong, mitra, dan organisasi.
Teruji oleh industri, dipercaya oleh dunia. Berbagai penghargaan yang kami raih mencerminkan puluhan tahun pengalaman luar biasa dalam mendefinisikan kembali seperti apa pengalaman perjalanan yang istimewa.
Social Media Award
Tour & Travel Agent Category
Penghargaan Pemasaran Digital
Kategori Tur & Perjalanan
Agen Terbaik
Citilink, Singapore Airlines, Garuda Indonesia, Cathay Pacific, Qatar, Etihad, Japan Airlines, ANA
Perusahaan Manajemen Destinasi Terkemuka di Indonesia
Penghargaan Pariwisata Bali
Penghargaan Citra Perusahaan
Kategori Tur & Perjalanan, Tempo Media Group
Agen Perjalanan Korporat Terkemuka di Indonesia
Penghargaan Pariwisata Indonesia
Best Supporter
HotelBeds Groups