One Integrated powerhouse of travel expertise
Covered Globally
Clients Served
Global Travelers
Our Journey
Every Fold Tells the Story of Our Flight.
From a small ticketing agency, Smailing was named for our founder’s mission: providing service so exceptional that every guest leaves with a smile.
Strategically launching Inbound and MICE in Bali, Smailing evolved from a ticketing agent into a trusted Destination Management Company (DMC).
Located in prestigious Central Jakarta, the headquarters now serves as the long-term home for travel experts to drive the future of the industry.
Partnering with Amex GBT, Smailing became Indonesia’s top TMC, serving local and global firms with world-class travel management standards.
Smailing Tour Bali became Smailing DMC, adding a one-stop hub in Sanur and planning expansion into new destinations like Labuan Bajo.
Smailing Platinum joined Virtuoso, granting high-end clients exclusive access to thousands of luxury hotels and premium global destinations.
To mark 50 years, Smailing streamlined into a unified Group, reinforcing its leadership as a diversified global corporate travel powerhouse.
50 Years of Excellence:
Indonesia’s Complete Global Travel Solution
As Indonesia’s leading travel group, Smailing Group seamlessly bridges corporate travel management and high-end luxury journeys.
Backed by 50 years of heritage and an extensive global network, our integrated ecosystem delivers total coverage: optimizing corporate policies, executing large-scale MICE events, and crafting bespoke VIP experiences.
We combine direct carrier access with privileged global status to ensure complete efficiency, exceptional value, and world-class service.
Maximizing efficiency through integrated business units to deliver seamless travel results.
Connecting Indonesia to the world through elite networks and strategic alliances.
Simplifying complex travel through seamless, modern solutions.
Leveraging deep regional knowledge to provide authentic and culturally rich experiences.
Maintaining world-class reliability and standards for multinational and various clients.
The Architects of Excellence.
Our senior leadership brings together decades of strategic vision and industry mastery.
These are the executive minds driving our global standards, fostering institutional synergy, and steering the company toward a future of innovation.
Rudy Akili is a visionary entrepreneur who transformed the Indonesian travel landscape as the founder of Smailing Tour. Under his leadership, the brand became a global benchmark for premium tourism, built on elite partnerships and international excellence.
In 1997, after decades of defining the industry, he transitioned from daily operations to a strategic role. Today, he focuses on private ventures, high-level investments, and selective advisory work. His legacy remains a cornerstone of the group’s heritage, reflecting a journey from operational mastery to broader entrepreneurial pursuits and lifestyle leadership.
Anthony is the President & CEO of Smailing Group, Indonesia’s largest travel management company. Starting his career in Hawaii as a tour guide, he later returned to lead Smailing’s strategic planning and global operations.
An award-winning leader, he was named SWA Magazine’s “Best CEO.” Under his tenure, Smailing has been consistently recognized as Indonesia’s most admired travel company, known for its world-class excellence and innovation.
Bernard Akili is a dynamic commercial leader who drives revenue growth through integrated marketing, business development, and high-level supplier partnerships across retail and wholesale sectors.
Also serving as Managing Director of MCI Indonesia, he delivers high-impact MICE solutions. With an MBA in Finance and a background in operations, Bernard blends data-driven strategy with deep travel expertise to scale market presence.
Jason Lim is a seasoned executive with over 30 years of global experience, currently serving as Smailing Group COO. He oversees a diversified travel ecosystem, including corporate travel and luxury services, with a focus on strategic execution.
Maria Melisa serves as Chief of Staff to the CEO, leveraging over 17 years of experience in corporate strategy, financial leadership, and organizational governance.
With a foundation at PwC and prior executive tenure as CFO and VP of Corporate Development, she works closely with the CEO and Board to execute strategic priorities, lead corporate restructuring, and drive sustainable long-term performance across the Group.
Davy Batubara serves as Chief Executive Officer of Smailing TMC, leveraging over 30 years of executive experience across the travel and hospitality industry.
Formerly President Director of American Express Travel Indonesia, Davy is known for transforming business performance, building global partnerships, and driving world-class travel solutions. His leadership centers on innovation and excellence, solidifying Smailing as a regional industry leader.
Wiwi Dauhan serves as Co-CEO of Smailing Global Business Travel, backed by over 28 years of corporate travel experience.
She excels in operational leadership, service delivery, and financial management, ensuring business travel solutions strictly adhere to global standards and SLAs. Wiwi’s commitment to excellence and reliability consistently delivers elevated value and high-performance solutions for corporate clients.
Gracia Ade serves as Chief Operating Officer of Smailing Amex GBT, bringing over four decades of travel industry expertise. Beginning her career in 1983 across airlines and agencies, she joined American Express in 1995 and Smailing in 2009.
Gracia leads operations, supplier relations, and team performance, ensuring high quality, regulatory compliance, and tailored travel solutions for global corporate clients.
Farida Silvana Maria serves as Director of Operations for the Inbound Division at Smailing Group. Bringing over 35 years of destination management expertise, she possesses deep knowledge of Indonesia’s travel landscape and operational requirements.
Farida oversees end-to-end inbound operations, maintaining exceptional service standards, driving team leadership, and delivering high-quality experiences for global travelers.
Sri Hartati Santoso serves as Director of Sales & Marketing for the Inbound Division at Smailing Group. Leveraging 15+ years of cross-industry leadership in hospitality, MICE, and destination marketing, she shapes commercial strategy and partnership development.
Her leadership focuses on cultivating high-value international relationships, optimizing sales channels, and driving sustained growth across inbound travel sectors.
Vika Sidarta is Director of Finance & HRGA for the Inbound Division at Smailing Group. Leveraging 17+ years of experience in finance and banking, built on early years at PwC, she excels at process setup and strategic planning.
Vika oversees integrated finance and HRGA operations, aligning operational execution with financial discipline to strengthen organizational effectiveness and long-term business performance.
Lany serves as Vice President of MICE at Smailing Group, bringing over two decades of expertise in MICE travel and large-scale group operations. Having successfully managed delegations of over 12,000 travelers, she consistently drives MICE performance to exceed corporate targets.
Guided by discipline and strong work ethic, Lany is dedicated to delivering service excellence, operational precision, and seamless travel experiences.
Fransiska Felly leads Smailing Platinum, the luxury travel division of Smailing Group. With over two decades of experience, she excels in managing high-value portfolios, developing premium products, and partnering with global hospitality icons such as Hyatt, Marriott, and Four Seasons.
Her leadership combines operational excellence with a commitment to delivering bespoke, world-class service that drives market growth.
Amita Yapy serves as VP of Finance, Accounting, & Tax, leveraging 18+ years of experience in accounting, regulatory compliance, and financial transformation.
Backed by a strong background at firms like PwC, she manages large-scale operations for groups with multi-trillion IDR annual revenues. Amita blends financial rigor with process optimization to deliver actionable insights and foster robust corporate governance.
Fransisca Raharjo serves as VP of Finance, Accounting, & Tax, bringing extensive experience across corporate accounting, commercial strategy, and regulatory compliance.
Having built her core career at PwC before stepping into high-scale corporate leadership, Fransisca excels at managing complex business structures, driving cost efficiencies, and optimizing cash flow to support sustainable long-term growth.
Lucy Permana is Vice President of HRGA & Legal at Smailing Tour, a results-driven HRGA and Legal professional with over 13 years of experience leading HR strategy and operations across banking, fintech, manufacturing, real estate, and travel.
Proven track record in managing up to 800 employees, driving strategic human capital planning, ensuring corporate compliance, and fostering strong industrial relations.
Steven Prasetya serves as VP of Marketing at Smailing Group. Backed by over a decade of leadership across tech and travel, his expertise spans brand transformation, integrated communications, and commercial growth strategies.
Blending strong marketing acumen with business development insight, Steven builds high-performing teams and data-backed campaigns that elevate market positioning, optimize lead generation, and drive long-term impact.
Susan Tjahjadi is Director of PT Surprise Indonesia, leading travel distribution and business development since 2016.
She has successfully driven expansion across key Indonesian cities by scaling franchise networks and sub-agent channels. Known for her relationship-driven approach, Susan focuses on partner empowerment, operational excellence, and comprehensive air and non-air travel solutions.
Pandu Apriyanto serves as President Director at Abhinaya Tour & Travel. Backed by over two decades of leadership across travel, MICE, insurance, and financial services, his expertise spans Umrah & Hajj travel, business development, and commercial strategy.
Blending strong industry experience with business development insight, Pandu builds strategic partnerships and drives growth initiatives that strengthen market positioning, enhance customer experience, and deliver meaningful journeys for pilgrims.
Five Decades. Endless Destinations.
Five decades of trusted global partnerships and priority access.
Globally Verified
Institutional integrity for enterprise global travel.
Beyond First Class
Bespoke itineraries backed by global luxury networks.
A legacy of trust.
For over five decades, Smailing Group has built strong relationships with travelers, partners, and organizations.
Validated by the industry, trusted by the world. Our numerous awards reflect decades of redefining what an extraordinary travel experience looks like.
Social Media Award
Tour & Travel Agent Category
Digital Marketing Award
Tour & Travel Category
Top Agent
Citilink, Singapore Airlines, Garuda Indonesia, Cathay Pacific, Qatar, Etihad, Japan Airlines, ANA
Indonesia Leading Destination Management Company
Bali Travel & Tourism Awards
Corporate Image Awards
Tour & Travel Category, Tempo Media Group
Indonesia Leading Corporate Travel Agency
Indonesia Travel & Tourism Awards
Best Supporter
HotelBeds Groups